The Way
Forward.
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The Way Forward.
The Way
Aligning our ambitions, responsibilities and opportunities.
Aligning our ambitions, responsibilities and opportunities.
We recognize IKEA's priorities around payments, inventory and market adoption — and we're committed to making Food Mobile work.
BonBot is building a platform that brings digital experiences and physical robotics together to transform retail.
One connected customer journey — from first impression to a delightful robotic experience.
Rather than embedding parts of BonBot inside Food Mobile, we believe each partner should own its part of the experience.
Clear ownership allows both partners to develop independently.
Customer-facing innovation will belong to Food Mobile. BonBot continues to innovate in robotics, production and operations.
Missions, gamification and rewards need to be driven by Food Mobile.
Food Mobile owns this — they hold all the sales data. BonBot will not take part.
The speed of customer-facing improvements would no longer be in our hands.
These opportunities remain possible — they will simply be driven from Food Mobile.
Digital ownership changes which sales drivers each partner can influence.
Performance expectations should reflect what each partner can influence.
Agree the practical details before setting shared expectations.
Clear answers help us plan a reliable deployment together.
BonBot remains committed to delivering an exceptional physical experience, reliable production and continuous operational improvement — while supporting IKEA with insights for the digital customer journey.
Deliver an excellent physical experience and reliable automated production.
IKEA leads the digital journey; BonBot shares insights and recommendations.
Agree responsibilities, shared learning and performance measures.
Our shared objective is a commercially successful solution that can scale reliably across IKEA markets.